The marketing emphasis is designed to prepare students for entry-level careers in marketing, advertising, product management, and brand management, while also providing a strong foundation for current and aspiring entrepreneurs and business owners.
Coursework in this emphasis builds on core marketing principles by connecting theory to practice through case analysis and experiential learning. In foundational classes, students analyze real world cases and collaborate on team projects. These experiences prepare students to work with businesses, non-profits, and other organizations while staying current with contemporary marketing practices.
Upper-division marketing electives provide hands-on opportunities such as:
- Participating in the Google Online Marketing Challenge in Search Advertising
- Engaging in consultancy projects in Brand Management and Marketing Strategy
- Developing and managing multi-platform advertising campaigns in Digital Advertising.
Given the fast-paced nature of this technology- and data driven field, faculty collaborate with campus partners and industry professionals in the marketing and advertising technology sectors. They also maintain connections with organizations such as the American Marketing Association, Academy of Marketing Science, and Marketing Educators Association to ensure that course content remains relevant and aligned with industry trends.
This emphasis is especially suited for students interested in the intersection of economics, social and cognitive psychology, and consumer behavior, as well as those who are curious about what influences people to adopt ideas, support causes, and purchase products or services.