The marketing option strives to prepare students for entry level positions in marketing, advertising, product, and brand management, as well as provide foundational marketing courses for future and current entrepreneurs and business owners.
The courses in this option build upon the principles of marketing by making the connection between theory and practice through case analysis and experiential learning. In foundational classes, students analyze real world cases and work on team projects. These experiences prepare interested students to work with businesses, non-profits, and other organizations in order to keep up with contemporary marketing practices in the upper division marketing electives such as the Google Online Marketing Challenge in Digital Advertising, consultancy projects in Brand Management and Marketing Strategy and running campaigns through the micro-internships offered by the Entrepreneurship & Small Business Institute.
Given the fast-paced changes in this technology and data driven industry, faculty teaching in the marketing option collaborate with campus partners in the Marketing and Ad Tech industries and professional organizations such as the American Marketing Association, Academy of Marketing Science, and Marketing Educators Association. Students with an innate interest in this intersection of economics, social and cognitive psychology, or simply those who are curious about what persuades us to buy-in to ideas/causes, using or purchasing products or services would enjoy and benefit from joining this option, the most.